This week we started a new module – Social media and SEO.
SEO stands for Search Engine Optimisation. SEO is the art of making your website more visible on the Web by designing in certain features that make it easy for search engine bots to crawl and index it easily.
We discussed how the content you write is key: Write useful content, Write interesting content, Write engaging content, Write fresh content, Encourage users to write great content (UGC), Good content supplies a demand, Good content is linkable, Good content will drive traffic, Traffic and links build authority in your content
SEO falls into 2 clear categories: On-page SEO – covers all the things a designer/content creator can do to help a search engine decide what the page/site is about.
Off-page SEO – covers marketing and promotion, including in-bound links, social network links,
directory links etc. Off -page SEO is often referred to as SEM (Search Engine Marketing).